What you'll learn
Negotiate effectively and fairly to make 1000s more than they would otherwise
Be confident in starting and finishing a negotiation
Use smart tactics to increase their bargaining power
Develop mental and emotional strength to keep pushing until they get a great price
Use negotiating skills in both personal and professional situations
Bargain over everything from huge corporate deals, to flea market haggles
Combat common techniques to ensure their profit isn't diminished without them noticing
Public Relations: Media Crisis Communications
Public Relations during a time of crisis. Imagine that a …
What you'll learn
Being able to Manage Crisis Communications
Know how to appear Confident on Camera
Prepare Messages
Handle tough questions
Public Relations: Media Crisis Communications
Public Relations during a time of crisis. Imagine that a …
What you'll learn
Being able to Manage Crisis Communications
Know how to appear Confident on Camera
Prepare Messages
Handle tough questions
Public Relations: Media Crisis Communications
Public Relations during a time of crisis. Imagine that a …
What you'll learn
Being able to Manage Crisis Communications
Know how to appear Confident on Camera
Prepare Messages
Handle tough questions
The Creative Journey of Branding
This course aims to make branding concepts accessible to every …
What you'll learn
Can create a value proposition for a brand
Learn how to produce meaningful and engaging content.
Develop a complete creative pitch.
Examine Branding activities through the lens of Customer Experience.
The Creative Journey of Branding
This course aims to make branding concepts accessible to every …
What you'll learn
Can create a value proposition for a brand
Learn how to produce meaningful and engaging content.
Develop a complete creative pitch.
Examine Branding activities through the lens of Customer Experience.
The Creative Journey of Branding
This course aims to make branding concepts accessible to every …
What you'll learn
Can create a value proposition for a brand
Learn how to produce meaningful and engaging content.
Develop a complete creative pitch.
Examine Branding activities through the lens of Customer Experience.
Survey analysis to Gain Marketing Insights
How do consumers see your brand relative to your competitors? …
What you'll learn
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.